Hold
Pieces that keep a line under a jacket or a photograph. We will ask how many hours you need them to stay kind.
CV5 7DP · Eastern Green · 3 January 2023
The shape is yours. The shop is a note.
The Shape of You Ltd is a Coventry retailer that does not keep a store, a stall or a market pitch. We sell by measurement, list and parcel from 194 Upper Eastern Green Lane. If you need a fitting-room queue and a mirror wall, this is the wrong door. If you can write a size and a brief, write to the desk.
194 Upper Eastern Green Lane · info@shape-of-you.online · +44 24 7662 3080
01 — The name
It is a first-person shop. The you is not a slogan from a stadium.
The company was incorporated on 3 January 2023. The registered office is 194 Upper Eastern Green Lane, Coventry CV5 7DP. Our filed activity is other retail sale not in stores, stalls or markets. In ordinary English: the kit leaves by post and private note. Eastern Green is a residential lane. It is not a unit you can browse after work without a time.
The name is a brief. We sell pieces that have to fit a body that already exists — hold, ease, layer — not a fantasy size written for a photograph. We will ask for measurements. We will not invent them from a selfie. If that sounds slow, it is. Clothing that arrives wrong teaches the wrong lesson.
Write to info@shape-of-you.online with the shape you already have and the room it has to enter. A night out, a desk, a recovery week: say it. “Make me smaller” is not a specification.
02 — Measure
Move the tape. Then write the number you actually got.
This is a teaching slider, not a checkout. It reminds you that the desk needs a number. Your real order still lives in mail.
03 — Kit
Filter by what the piece has to do, not by a department.
Ease
Cloth that follows the day. If it only works lying down, it does not leave Eastern Green.
Layer
The piece you keep on in a Coventry car park in January. Shape includes weather.
Sets
Two pieces that already know each other. Useful when the brief is vague and the photograph is not.
Recovery days
Soft, not shapeless. The name of the company still applies when you are not going out.
The coat that is the look
If the coat is a bin bag over the outfit, it failed. Send the length you already wear.
04 — Lane
Eastern Green is a residential postcode. The parcel is the shop.
Upper Eastern Green Lane sits on the west side of Coventry, toward Tile Hill and the old airfield edge. Number 194 is a house on a filing. It is not a unit with a bell you can lean on. Collection is rare and booked. Most orders leave as parcels because that is the activity we registered.
If you live in CV5, do not assume a same-afternoon hand-over. Write. Wait for a time. The lane has neighbours who did not ask to host a fitting room.
Measure
Tape on the body you have this week, not last summer.
Name the room
Desk, guest, recovery, weather. The piece has to survive one of them.
Post
We bag what we can see. If a size is gone, we will not invent it.
05 — Notes from CV5
Letters we put in the bag.
Three years of a first-person name
The Ltd is three. We have not opened a stall. The filing still says sale without a store. That is still the work.
A selfie is not a tape
Lighting lies. A number does not. Send centimetres. We will not guess from a bathroom mirror.
Hold is not punishment
If a piece hurts in the first hour, it failed. Write that. We would rather swap than argue with a rib.
January bodies are still bodies
Do not order last July’s size as a threat to yourself. Measure this week.
The lane is not a changing room
194 is a registered office. Unannounced visits are a residential problem. Mail first. Always.
Incorporation
Company number 14565940. A shape shop filed from Eastern Green, aimed at parcels that already know the body.
06 — Before you write
Questions from the tape.
Only if we have already given you a time. It is a house on a lane. Write to info@shape-of-you.online.
The company sells by other non-store means: mail, private note, arranged parcel. The desk is the till.
No. We are a retailer. We will not prescribe, train or diagnose. We will bag a piece that matches a measurement you already took.
Bust, waist, hip, height if you have it, and the room the piece must enter. Send it to info@shape-of-you.online.
07 — Desk
Send the numbers. We will send the cloth.
Replies leave from info@shape-of-you.online.
The Shape of You Ltd194 Upper Eastern Green Lane
Coventry CV5 7DP
Email info@shape-of-you.online
Telephone +44 24 7662 3080
Company number 14565940 · Incorporated 3 January 2023 · Private limited company · England and Wales
Nature of business
- Other retail sale not in stores, stalls or markets